What does Google Look for on your website?
In addition to your content you have 3 ways to outline your web pages. Each page on your website has a title, a description and keywords. With your site being in php format this allows one title, description, and set of 20 keywords. To make your pages more relevant you can have each page have their own title, description, and set of 20 keywords. For example, your services / products page should have “Your Most Important Phrase” as the first keywords, and all the rest of the title and description should be about general services and products that you offer.
The title is what appears in search engine findings. It is also what gets displayed on the title bar in the web browser. You should your content specific words.
Example: Twin Taylors – Men’s Fashion, Metro-Sexual Clothes, Shoes, Jeans and Clothing. The Metro-Sexual Guide to Men’s Fashion
You are given 250 words to describe your website, make it relevant to everything on your website. Example: Twin Taylors is a online Guide to Men’s Fashion, providing Men with fashion tips, advice and assistance on what to wear, where to buy it, when to wear it, how to wear it and most importantly, why to wear it.
Keywords in your html code are very important and should be use wisely since you are only given 20 words to use. You should use words that pertain to your website and industry. These are your most import keywords for search engine spiders. Example: Mens Fashion, Men’s Fashion, Fashion, Fashion Blog, Metrosexual, Chris Taylor, Metro-Sexual, Fashion Coupons, Fashion Discounts, Clothes, Mens Clothes, Men’s Clothes, Mens Clothing, Men’s Clothing, Diesel, Prada, Steve Madden, Womens Fashion, Twin Taylors
Sitemaps tell Google and other search engines what is on your site. Google allows you to submit your sitemap to them what is on your website. This is basically an outline of what is on your site. You submit the domain of your site so whenever it is updated Google know so send it robot out to go and crawl your website, to find the new information. http://www.google.com/webmasters/sitemaps/docs/en/about.html
Whether you are looking to get a new website design for your company or whether you are looking to give your old outdated site a touch up or a brand new look, we are here to assist you with your needs. Then once we have designed your new website we can help you drive traffic to it with affordable SEO plans. We can even coach you how to increase your site traffic, optimize your website, and start getting ranked for your key phrases.Your website is the most important thing a new company can have to let potential clients find out more about your products and services and letting the rest of the world find your company. Your website should be used to direct potential clients to when talking to them in person or over the phone. Your website is also used to get unknown customers to find out about your company and the services and products you have. Your website should be filled with all sort of information about your products, tech docs, news, product releases, contact information, testimonials, an about us section, industry specific, product specific pages, blog, and anything else that you want your customers and potential customers to know about your company.
Now that you have a website up on the world wide web you need to start thinking about all the different ways to get people to your website. The more popular your website the easier it is to get people there. Page rank is the popularity of your website and is very importing for organic search engine rank. There are 3 criteria for organic page rank; content, traffic, and link popularity. If you are not online yet, that is the most important thing. Let Marketing Aftermath help you get started by having them create you a website. Or maybe start off with a Custom Facebook Business Page.
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