Business Directory Listings
Online directories are one of the most cost efficient ways to
promote your websites and get placed on the front page of
Google, inside of Google Places. Promoting your business site
through online web directories might seem like a rather
antiquated advertising method to include in a search engine
marketing (SEM) campaign, but there are some direct SEO benefits
as well as other benefits to placing your site in trustworthy
Authoritative directories can result in high-quality backlinks
pointing back to your site, for one, and quality backlinks are
one of the essential elements that factor into a site’s search
engine rankings. But before discussing more specifically how
online directories tie into SEM and SEO practices, let’s look at
some of the more obvious benefits that online directories have
to offer that are specific to the internet medium. These
Increased Consumer AccessOnline directories allow advertisers potential access to
consumers from all over the country and the globe, instead of
just access to a specific local region, which is all printed
directories usually provide. For small businesses that rely on
ecommerce especially, online directories are a good way to
promote your message.
There are many different types of online directories out there.
Specialized directories serve as centralized locations for
businesses in a specific industry or location. This means that
users of these directories already come, in a sense,
pre-screened to be more receptive to your message.
Reach Your Target Audience
Online directory listings can be updated quickly and easily. If
your business changes location, name, contact number or if you
want to add information about offers and services to your
listing, you can modify your listing accordingly and have those
changes be immediately visible to consumers.
Many online directories host listings indefinitely. Print
directories, on the other hand, usually expire after a year.
Online directories usually allow you to post much more
additional information about your business and its offerings
than traditional directories.
Room for Additional Info
Now, in terms of how directory listings contribute to search
engine rankings, it has to do, as noted previously, with a
site’s ability to generate authoritative backlinks. Backlinks
are essentially links from other websites that point traffic to
your site. These are also referred to as incoming links or
Major search engines like Google and Yahoo! evaluate the merit
of a web site, in large part, according to the quantity and
quality of that site’s backlinks. The higher the number of
backlinks and the higher the backlinks’ quality, the higher a
site’s search engine rankings will be. With that in mind,
directories are some of the best places to have linking to you.
Authoritative directories, especially ones that are relevant to
your industry, translate into authoritative backlinks.
Thus, the potential traffic you generate by using online
directories comes not just from the people browsing through the
directories themselves, but from the people who find you in
search engines as a result of your site obtaining a higher
ranking with the help of authoritative links garnered via
trustworthy directories. At Marketing Aftermath, we have an
extensive list of directories through which we promote client
websites. It’s all part of the larger, comprehensive Search
Engine Marketing strategy we implement in all of our clients’
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